Retail obsessed. Copy adept. 

People don’t buy products.
They buy possibilities. I know this. I buy things.
I fall in love. I tell my friends. And I know how to
make that magic happen for you.

  • Fashion/Beauty Editor, BostonNOW

  • Freelance published in InStyle

CD/Copy | Honor Code Creative | MAY 2017 - PRESENT

  • Concept, manage and write copy for clients, including Melissa Shoes, Pamela Zamore, Talbots, Butcherbox, and more

  • Owned concepting/storytelling for high-performing campaigns for M.Gemi, ASICS, Sperry, edX

    Acting CD (copy) | Follain | 2015-2017

  • Evolved voice and look of the brand across every channel to establish leadership in clean beauty category with a sense of humor

  • Created frequently copied and highly penetrating rallying cry: “I like my products like I like my people. Nontoxic.”

  • Rolled out a new storytelling approach across new website and marketing initiatives, driving enhanced recognition and conversion

    CD (copy) | M.Gemi | 2015 - 2017

  • First Creative Director at DTC Italian shoe brand

  • Developed cross-channel launch campaign (video, social, etc.)

  • Concepted/wrote/managed creative to continuously drive urgency and generate conversion for new and existing product

  • Concepted/storyboarded/oversaw seasonal shoots and campaigns

  • Created a cross-channel editorial calendar to establish brand credibility and drive content

    Copy Manager | SapientNitro (Now Publicis) | 2013-2014

  • Team expert on retail copy

  • Wrote all copy for Luxottica, CVS, award-winning Panera campaign

    Copywriter/ACD, Copy | Rue La La | 2008-2012

  • First creative hire on the team

  • Established the voice of the brand

  • Created blog and all social channels

  • Wrote or oversaw every written word